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Tetris marks 100 millionth mobile phone download

Classic arcade game Tetris has taken on new life as the top-selling title for download on mobile phones.

Tetris creator Alexey Pajitnov and Blue Planet Software, which owns the rights to the game, will hold a news conference Thursday to mark the sale of over 100 million downloads of the game.

"As mobile devices get into the hands of more people, so does Tetris," said Blue Planet chief executive Henk Rogers.

"It's a testament to the game's staying power that it remains popular on today's most modern technology."

It was spring in what was then the Soviet Union when a mathematician, with a penchant for puzzles, created a computer game called Tetris more than 25 years ago.

Pajitnov made a computer program that he called Tetris, which involves a player manipulating variously shaped blocks dropping along a screen with the goal of getting them to mesh into rows without gaps.

Tetris became a computer game hit and has stayed that way, commanding about 10% of the gaming market, according to Rogers.

"Tetris is so popular because it transcends culture," Rogers said."There is no violence, no ideology; the player creates order out of chaos."

Pajitnov and Rogers, through Blue Planet, license Tetris rights to game makers such as Nintendo Co. Ltd. and Electronic Arts Inc.

"Tetris is the biggest franchise in mobile gaming, which speaks to the evergreen nature of the brand and the fact that it translates to any platform," said EA Mobile vice president of worldwide publishing Adam Sussman.

Tetris was made available for play on mobile devices in 2001 via a collaboration between Rogers and Takeshi Miyaji of Japan's G-Mode Co. Ltd.

"Tetris provided the crucial building blocks for our company when we started 10 years ago," said Miyaji, president of G-mode.

"Just this past year alone, our 'Tetris League' game in Japan has been played nearly 100 million times."

Источник: Total Telecom

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