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DoCoMo to drive global content ops with German acquisition

NTT DoCoMo announced y plans to launch a takeover bid for mobile content platform provider net mobile AG, as Japan's biggest mobile operator continues to its overseas content push.

DoCoMo said it will offer €6.35 per share for all outstanding shares in the German firm, which represents a 53.9% premium over net mobile's average share price for the last three months.

"net mobile's technology and European presence are major plus points for DoCoMo, which is strengthening the foundation of its mobile platform business overseas," said Masatoshi Suzuki, senior executive vice president at DoCoMo, in a statement.

The operator commented that the supervisory and management boards of net mobile have expressed their support for the tender offer.

On completion of the tender, net mobile will become a subsidiary of DoCoMo.

"DoCoMo's worldwide alliance and synergies accomplished with various industries will allow the two companies to achieve the shared goal of providing high value-added mobile communications services globally," commented net mobile CEO Theodor Niehues.

Indeed, DoCoMo has struck up a raft of deals with various content companies throughout 2009.

In early July it acquired a 35% stake in mobile multimedia firm PacketVideo for $45.5 million – DoCoMo has been incorporating PacketVideo's technologies into applications available via its FOMA 3G service since 1998.

In April it bought 51% of TV shopping company Oak Lawn Marketing.

Meanwhile sources earlier this week claimed the operator is eyeing entry into the U.S., a move that would see the DoCoMo brand launched in an overseas mobile market for the first time.

DoCoMo has been increasingly looking outside Japan to offset declining revenues in its saturated domestic market.

At the end of July it reported a 15% on-year decline in first quarter profit due to falling voice revenues and handset sales, while smaller rival Softbank, which sells Apple's iPhone, saw its earnings for the same period jump 41% from a year earlier.

Источник: Total Telecom

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