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AdMob April 2009 Metrics Report Compares Smartphone Market Share to Mobile Web Usage

AdMob, the world's largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report.

The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices.

The emergence of devices such as the iPhone and HTC Dream (G1) that deliver truly compelling Internet experiences has generated discussion of which Web consumers will use on mobile - mobile Web sites or HTML sites. The report compares requests in AdMob's network to Net Applications.com Global Market Share Statistics for April 2009 to determine that iPhone and Android users both over index in their share of usage on both mobile Web and HTML Web sites.

Other highlights from the April 2009 AdMob Mobile Metrics Report:

• While Gartner estimated global smartphone sales represented 12 percent of total device sales in 2008, 35 percent of AdMob's worldwide ad requests in April 2009 came from smartphones. This means that smartphones accounted for nearly 3 times more usage than their relative market share.
• The iPhone OS had 8 percent of the smartphone market, but generated 43 percent of mobile Web requests and 65 percent of HTML usage.
• The Android OS share of the smartphone market was less than 1 percent, but generated 3 percent of mobile Web requests and 9 percent of HTML usage.
• The Symbian OS had 52 percent of the smartphone market, but generated only 36 percent of mobile Web usage and 7 percent of HTML usage.
• Usage of mobile Web sites greatly out paces usage of HTML sites on smartphones running the Symbian and RIM Operating System (OS).
• 24 percent of US requests were made over a Wi-Fi network. The top five Wi-Fi devices in terms of usage were the iPhone, iPod touch, Sony PSP, HTC Dream (G1), and HTC Dash.

Источник: FierceWireless

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