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US Mobile Gaming Industry Reaches Billion Dollar Level

Though still in its infancy, mobile gaming is already a billion dollar industry in the US, reports In-Stat.  With significant momentum already underway in the US and worldwide, In-Stat believes that mobile gaming will continue to be a key contributor to wireless data usage and revenues, the high-tech market research firm says. Still, the industry has significant challenges.

“The mobile gaming development industry is highly fragmented due to the wide variety of mobile operating systems, available handsets, and lack of industry standardization,” says Jill Meyers, In-Stat analyst. “This fragmentation has resulted in mobile developers and publishers making the difficult decision of spending finite resources developing games on the platforms they believe will have the best chance of success.”

Recent research by In-Stat found the following:

• Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site.
• Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
• In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.

Recent In-Stat research, Mobile Applications Series: US Mobile Gaming 2008–2013 (#IN0804316MCM), covers the US market for mobile gaming. It discusses the mobile gaming industry, factors necessary to promote awareness of mobile games, and limitations to purchase. The impact of the iPhone on mobile gaming is explored, along with the results of the In-Stat 2008 Consumer Mobility Survey, which compares respondents who play mobile games against those who do not. Also included are mobile gaming revenue forecasts for the US and global markets through 2013.

This research is part of In-Stat’s Mobile Consumer service. As cellular operators struggle to increase revenue per subscriber and decrease churn, an in-depth understanding of the mobile consumer is integral to success. This service provides extensive end-user research, strategic industry analysis, and technology assessments to provide an insightful view of the US mobile consumer market. It examines the markets for wireless data and multimedia applications, with topical research on those applications and services which will drive growth in the wireless consumer market space. The service also provides global perspectives where these offer insights of value in the US market.

Источник: http://communicationsdirectnews.com

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