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Vodafone to extend U.K. mobile broadband network

Vodafone UK Monday announced a multi-million pound plan to extend its high-speed mobile broadband network to a further 3 million consumers.

The rollout, which is expected to be completed by autumn 2008, will see the mobile operator expand coverage of its 7.2-Mbps 3G network to six additional locations: Birmingham, Bristol, Glasgow, Liverpool, Manchester and Reading.

Vodafone originally began upgrading its 3G network to 7.2 Mbps last year, with projects in London and the U.K.'s major airports.

As part of a wider plan to accelerate the number of subscribers to its mobile broadband services, Vodafone UK is also taking steps this summer to simplify how it sells Internet packages to its customers.

"Customers can expect to see more information at the point of sale to help them understand the time it will take to download files, films and music on the mobile broadband network," said a Vodafone statement.

Confusion over mobile data usage and how much it costs to surf the mobile Web has been a key barrier to uptake in the U.K.

"We are committed to keeping life simple for our customers in terms of access to information about services and speeds, keeping pricing clear, as well as ensuring our device range comprises easy to use, plug and play modems," said Nick Read, CEO of Vodafone UK.

With that in mind, Vodafone also said that the number of emails subscribers can expect to download, or the number of Websites they can browse will also be made clearer.

This latest announcement follows Vodafone's decision at the beginning of May to bundle unlimited Internet access with its monthly tariffs, although a fair usage policy of 500 megabytes per month applies. 

"The recent acceleration in the take up of mobile broadband has demonstrated just how hungry consumers are for Internet access wherever they are," said Read.

Источник: Total Telecom

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